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Sony introduces PVM-X550

Sony, Sydney, 18 April 2016 – Sony today announced the new 55-inch 4K OLED monitor, PVM-X550. Ideal for verifying 4K footage during production, the PVM-X550 incorporates Sony’s exclusive TRIMASTER EL™ technology, achieving superb colour and picture quality reproduction, making the monitor ideal for 4K cinema production and 4K live production.

PVM-X550

PVM-X550

As demand continues to grow for next generation video formats such as 4K and High Dynamic Range (HDR), improved workflows are becoming increasingly critical for cameramen, directors and producers to evaluate images in the field. The market has long desired for a 4K OLED large display that can be used alongside the BVM-X300, Sony’s award winning 30-inch 4K OLED reference monitor. The new PVM-X550 is ideally suited as it is equipped with the same signal processing system as the BVM-X300 for picture accuracy and calibration. The combination of Sony’s BVM series master monitors for critical evaluation and the PVM-X550, delivers the ideal image reproduction and highest picture quality.

Sony’s PVM-X550 supports HDR through various Electro-Optical Transfer Functions (EOTF) such as S-Log 3, SMPTE ST.2084 and Hybrid Log-Gamma, covering applications for both cinematography and broadcast. It is equipped with the same signal processing engine as the BVM-X300, providing a 12-bit output signal for the best picture accuracy and consistency. It also supports various industry standard colour spaces including the wider ITU-R BT.2020 for Ultra High Definition (UHD). These all work in tandem with TRIMASTER EL™ technology to ensure that professionals across the broadcast and cinematography industries are provided with excellent, vibrant and reliable images.

The PVM-X550 is a quad-view OLED monitor which allows customised individual display settings across four distinct views in HD, including:

  • Electro-Optical Transfer Function (EOTF)
  • Colour space, Transfer Matrix and colour temperature
  • Contrast, Brightness and Chroma
  • Interface (3G-SDI,HD-SDI including Single Link/Dual Link and HDMI)
  • Signal structure (RGB and YCBCR)

With great off-axis viewing performance, the PVM-X550’s narrow bezel and lightweight design make it ideal for wall mounting, which is particularly beneficial for integration into live production environments where space is often at a premium. At the same time, the 55-inch display also delivers a screen size that satisfies the need for larger, more detailed monitors in the world of post-production.

“Professional monitors are essential for 4K productions in the field and aid creators in visual storytelling”, said Mr. Anthony Kable, Senior Product Manager, Sony Australia. “Sony listens to its customers and partners about their individual needs during production and the result of those conversations is the PVM-X550 – a high-performance, versatile, and customizable quad-view OLED monitor. Cameramen, directors and producers now have the capability to choose individual settings for each of the four displays to achieve their desired outcome. With this range of displays, Sony is putting image quality and dependability at the front of its agenda, giving professionals the confidence to count on excellent, reliable images for the longest time possible.”

The PVM-X550 will be available from August 2016.

About Sony
With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited and Sony New Zealand Limited are wholly owned subsidiaries of the Sony Corporation of Japan, a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, α digital SLR cameras and Walkman MP3 players as well as professional broadcast and production equipment. For more information visit sony.co.nz

Product Information: For further Sony professional and broadcast and production product information or stockist details, readers can contact Sony New Zealand on 09 488 6188 or via pro.sony.co.nz

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