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Sony’s groundbreaking developments

Sony, Sydney, 11 September 2015: Sony demonstrates how it enables its customers and partners to mould and reshape the field of media solutions with the introduction of a number of new ideas, approaches and solutions on the opening day of IBC 2015. Taking place in the RAI Convention Centre, Amsterdam, IBC 2015 is an opportunity to showcase how Sony’s ‘Beyond Definition’ vision serves as the foundation for exciting new consumer experiences and a breadth of business opportunities for media organisations. Sony’s announcements at IBC focuses on three key areas that it believes are driving industry-wide innovation: Image, IP and Workflow.

Improving every aspect of what the eye can see
While the changing nature of content delivery platforms and receiving devices is set to be a key topic for exhibitors and delegates throughout IBC, Sony maintains a driving focus on evolving and improving the images that underpin every audience experience:

  • The game-changing HDC-4300 – all-in-one 4K event production: live production teams require a range of image choices at their fingertips, combining 4K, HD and super slow motion to truly capture the drama in front of them. Show attendees can see for the first time how the HDC-4300 – the world’s first 4K system camera with three 2/3-inch 4K image sensors – makes this a reality in a single platform. The HDC-4300 is set to be enhanced further by a software upgrade v.1.1 due in October which allows 4K/100p shooting and S-Log 3 output. Visitors to Sony’s stand will have the chance to watch action from the UEFA Champions League Final in Berlin, delivered as stunning live sports productions in 4K shot on the HDC-4300.
  • Enhancing every image with High Dynamic Range capabilities, from acquisition to production: in order to deliver ultimate image quality beyond mere pixels, Sony is increasingly incorporating High Dynamic Range (HDR) capabilities into its production equipment. As another eye-catching example of the power of HDR, visitors to Sony’s stand will witness 4K HDR footage captured live at the 2015 British Grand Prix MotoGP. Working with Dorna Sports and shooting on the HDC-4300, outstanding HDR processing and viewing was made possible thanks to a superior colour gamut, tonal detail and 4K monitoring on Sony’s BVM-X300 OLED Trimaster EL Monitor. At IBC, Sony presents the benefits of an end-to-end HDR production workflow, highlighting both the image experience and the practicalities of managing HDR from acquisition, professional colour grading through to living room delivery.
  • The new PXW-FS5 – creative control, everywhere you go: Since IBC 2014 the PXW-FS7 has inspired a generation of content creators, introducing new possibilities for documentary makers around the world.  Content creators are increasingly looking for a rugged professional camcorder that can match their artistic vision now, whatever the setting. The PXW-FS5 provides unsurpassed on-the-go shooting in the most demanding of conditions, with stunning image choices and a wide range of readily-accessible creative features. Complementing the very successful PXW-FS7, this new compact camcorder delivers high quality imagery suitable for a range of professional applications from event videography, documentary to corporate and online video production.
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  • The world’s first* Full HD OLED viewfinders for broadcasters: two new HD viewfinders equipped with Full HD 0.7” OLED panels are being presented for the first time, providing faster pixel response times and twice the brightness of the current DVF-EL100 viewfinder. The HDVF-EL20 (standard model) and HDVF-EL30 (premium model with QHD <960×540> 3.5” sub LCD) have a new optical loupe that allows a longer distance eye-point while decreasing the vignette effect.
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    From Left to Right: HDVF-EL20, HDVF-EL30,
    available in ANZ from December 2015
    * for ENG and System Camera applications, according to Sony investigation.

The operational benefits of IP-connected infrastructure for every production environment including 4K and beyond
As requirements around ever-bigger image files, speed-to-air and IT-based workflows continue to influence broadcasters’ strategic development, Sony reiterates its intention to connect all elements of production infrastructure via IP. Even in the most challenging of live production environments, Sony is working with a number of manufacturers to support an industry-wide shift to IP which will allow all parties to benefit from reduced infrastructure and cabling costs, broader use of standard IT networks and greater efficiencies in production resource planning:

  • Expanded industry support for Sony’s IP Live Production System beyond HD: to bring the system into the mainstream, it will be necessary to have a wide variety of compatible products on the market to support robust broadcaster workflows. Sony is ready to provide technical support, connectivity testing, and other assistance to support development by the vendors. At the moment, more than 36 manufacturers in the industry support the IP Live Production System.
  • Reaching the ‘last island’ of IP connectivity – 4K live production over IP, based around Networked Media Interface: the broadcast industry is faced with the challenge of building adequate infrastructure for 4K productions – especially in live environments – as conventional SDI (Serial Digital Interface) implementations are becoming costly, heavy and require space-consuming set-ups. Sony’s format-agnostic, IP-based live production products allow all devices to be connected, and all signal types transmitted, via a single Ethernet cable from SD to 4K and beyond. Its IP solution is further expanded with three new products: the XVS-8000, a world-first 4K/IP live switcher; the BPU-4500, a baseband processor unit for 4K and high frame rate system cameras; and the PWS-4500, a multiport live production server system.

A collaborative approach to transforming production and distribution workflows
Sony accentuates its commitment to work with media organisations as a business partner with evolving media production and distribution workflows to help them achieve major, strategic transformations across their production platforms. Following the industry momentum around Sony’s Workflow Innovation Solutions, Media Lifecycle Services, Ci Media Cloud Services and Catalyst Edit software, Sony is introducing a number of services and partnerships:

  • Turner Broadcasting System Europe (“Turner Europe”) demonstrates its successful implementation of Sony Media Backbone Conductor: Steve Fish, Regional Vice President, Technology and Operations from Turner Europe, will join Sony on-stage at IBC to explain how the broadcaster has implemented Sony’s Media Backbone Conductor as a pivotal part of its transformation towards a more flexible, agile production environment. Turner Europe’s new, fully file-based European Media Hub streamlines media management for 35 channels across Europe, completely integrating the tools, processes and applications used in its Media Preparation Centres in London, Madrid, Munich, Paris, Rome and Stockholm.
  • User-friendly plug-and-play asset management for all – Sony’s Media Navigator introduced to European broadcasters: announced last month, Sony demonstrates Media Navigator, its affordable and scalable solution to deliver flexible asset management. The new user-friendly platform supports a wide selection of modern media formats, including 4K, and is ideal for a range of professional customers, from production companies and regional broadcasters to corporations, government bodies and institutions.
  • Protecting and expanding the value of content: protecting, preserving, and preparing content is a critical topic, especially for the 43% of media organisations whose archives remain entirely tape-based. Following its acquisition in July of this year, the combination of Memnon’s archiving services and technologies with the ongoing development of Sony’s Optical Disc Archive line-up and Media Lifecycle Services are creating new opportunities for advanced media asset management and digitisation solutions for media companies and broadcasters. Visitors to Sony’s stand will have an opportunity to view the latest implementations of Sony’s Managed Services businesses, including Hawk-Eye and Pulse Innovations, in addition to Memnon.
  • Fully-digital wireless sound with minimal audio latency – the new DWX-N series: building on the momentum around the industry-leading DWX series, Sony’s latest update to the fully-digital system provides higher quality sound, lower audio latency of 1.5msec* and even more reliable transmission for concerts, theatres and broadcast. The DWX-N series launches with a new version of the Wireless Studio system control software and three new models: the DWR-R02DN receiver; the DWT-B01N bodypack transmitter; and the DWN-02N handheld transmitter.
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    From Left to Right: DWR-R02DN, DWT-BO1N and DWN-02N,
    available in Asia Pacific from October 2015
    *analogue out

  • Sony PWS-100RX1 breaks new ground in wireless transmission: Sony is optimising 4G/LTE and Wi-Fi networks to directly transfer AV data wirelessly from its cameras, so as to match news and documentary production teams’ demand to rapidly transmit proxy video at low cost. For example, the wireless streaming benefits of the PWS-100RX1 are set to be extended with a new V1.1 upgrade enabling streaming to MP4 files that can be stored to network storage and new GPS functionality as an enhancement in the metadata created.
  • The HXC-P70 – low-cost, high quality HD shooting in any location: the new HXC-P70 HD multi-purpose camera, featuring a number of remote control functions, is well-suited to remote production requirements such as ceiling cameras at sports stadiums and weather cameras with its water protected housing. The HXC-P70 is capable of high sensitivity shooting with its 2/3-inch Exmor 3-chip CMOS sensor, while direct optical fibre connectivity enables operation at a distance of 500m from the camera’s HXCU-FB70 control unit, with the required power supply. In the case of connection with single-mode fibre cables (SMF), operation can extend up to 10km with local power supply.
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    HXC-P70, available in ANZ from January 2016

  • The SRG-360SHE – smooth robotic control and fantastic image quality, even in the absence of a power supply: the Full HD SRG-360SHE supports Power over Ethernet (PoE+) installation and robotic control over IP, making it ideal for remote mounting with maximum flexibility, including on ceilings and in narrow spaces. Targeted at news production, live sports production, music videos and reality television, the SRG-360SHE has multiple outputs of IP, HDMI and 3G-SDI, which are all audio-embedded, enabling both video and audio signals to be delivered across a single cable.
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    SRG-360SHE, available in ANZ from December 2015

  • Professional 4K recording and high-speed on-location data transfer – new ultra-fast portable HDD RAID drives and 256GB SxS PRO+ card: as content creators increasingly embrace 4K production in the field, Sony has developed a series of new high speed, high capacity storage products. The high speed PSZ-RA-Series of 3.5 inch HDD two-bay RAID drives – available with 4TB of storage (PSZ-RA4T) or 6TB (PSZ-RA6T) – store at up to 440MB/s* in RAID 0 mode, enabling a 1TB file to be backed up in approximately 50 minutes. In addition, the new SBP-256D SxS PRO+ card provides even greater possibilities for on-location shooting by providing 256GB of storage – twice the capacity of the largest existing card.

Working in partnership to go ‘Beyond Definition’
“The Image, IP and Workflow innovations we’re demonstrating at IBC show how we’re continuously reshaping our technology and services to exceed the demands of the rapidly-changing media industry. As our customers’ goals shift and evolve they look to us as a true partner who can deliver great technological innovation and provide them with pragmatic and scalable solutions,” said Nick Buchner, Senior Product Manager for Content Creation with Sony Australia and New Zealand. “Whilst innovation remains core to our company DNA, the ideas, approaches and skills of our people play a pivotal role in translating these technical developments into business success for our customers. This commitment to exceeding expectations is what we think of as ‘Beyond Definition’ and is evident in force at IBC.”

Sony is exhibiting from 11th to 15th September in Hall 12 of the Elicium Hall at the RAI in Amsterdam. For more information from Sony at IBC, visit http://pro.sony.com.au/pro/products/events-broadcast-ibc

About Sony: With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited and Sony New Zealand Limited are wholly owned subsidiaries of the Sony Corporation of Japan, a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital still cameras, α digital SLR cameras, Handycam camcorders and Walkman MP3 players, as well as professional broadcast and production equipment. For more information on Sony Australia, visit Sony NZ

Product Information: For further Sony professional and broadcast and production product information or stockist details, readers can call 09 488 6188 or visit Sony’s website

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