The crowdfunding campaign for Dustin Feneley and Desray Armstrong’s feature film Stray has become the best-performing artistic project on Boosted.
13 days into the campaign the film reached its $75,000 target. It’s since attracted another $10,000. With 10 days to go, the team is now aiming at $125,000.
Set in winter in the Southern Alps, stray will commence principal photography in Central Otago in August, so maybe some of that extra money raised can go on thermals.
The project has been in development for a while, one of nine projects worldwide shortlisted for the Cannes Film Festival’s screenwriting Résidence programme in 2011. In 2012, it was selected for the Binger Directors Lab in Amsterdam and a year later was presented at the Rotterdam International Film Festival’s CineMart.
After researching American indie film financing – largely reliant on private equity investment, philanthropy and crowdfunding – Feneley and Armstrong sought to attract Australasian investors ahead of the crowdfunding campaign. There’s an impressive list of names contributing to the Boosted campaign, including Hunt for the Wilderpeople’s Sam Neill and The Rehearsal director and producer, Alison Maclean and Bridget Ikin.
Joining Feneley (Snow, Hawker) and Armstrong (Meathead, Ellen is Leaving) on Stray are cinematographer Ari Wegner (Gardening with Soul, Shihad: Beautiful Machine), editor Simon Price (The Orator, Cleverman) and actor Beulah Koale (Manurewa, The Last Saint).
The Boosted campaign closes Friday 6 May.