Kiwis had a strong year at the Singapore advertising honours event, including a Creative Effectiveness Grand Prix for Colenso BBDO with DB’s Brewtroleum, already nominated and awarded at several other events. Colenso took a total of three Grand Prix, the others (Direct, Film) being for Pedigree’s Dog Adoption.
Colenso was the most-awarded of the NZ agencies, its 14 other awards (of the total NZ agency haul of 32) winning the agency the newly-introduced Country Agency of the Year gong. Australia was the most-awarded country overall, with 124 awards.
Of the screen awards won by local agencies, DDB took a Film Craft Gold for the Welcome to the Other Side campaign for Lion’s Tokyo Dry, a Film Silver for Steinlager’s Tokyo Dry ad Welcome to the Other Side, Film Craft Silver (won jointly with The Sweet Shop) for Lipton Tea’s School Bus, plus a Film Craft Silver and a Film Bronze (again with The Sweet Shop) for Lotto’s Dylan.
Colenso took three gongs for Anchor Milk Slams, an Animation/Visual Effects Silver and a Film Craft Bronze for Blank Canvas, plus a Film Craft Bronze for Real.
The Spikes Asia Festival of Creativity received 4,301 entries from 23 countries this year, and ran in 27-29 September.