The Data Book, New Zealand’s leading screen production industry directory, is reminding New Zealand industry professionals that the rollover deadline for the annual print edition is coming up on Wednesday May 31, 2017.
Listings options in The Data Book are many and varied: from the standard Free listing (which includes a single category online and in the print edition) right up to the Elite option for those businesses wanting a more comprehensive profile.* If you don’t yet have a listing in The Data Book, visit databook.co.nz/.
The Data Book Publisher Kelly Lucas says while there are more options than ever before within in the local crew directory market, being included in the annual hard copy edition of The Data Book is just one of the many advantages for New Zealand screen industry members and businesses who renew their previous listings or create a new listing this year.
She says: “We print 600 copies of the hard copy edition of The Data Book each year and these are distributed to industry decision makers at the annual SPADA conference as well as to companies throughout New Zealand and to key players internationally.”
Furthermore, The Data Book’s online traffic remains consistently high with more than 4,300 unique users per month visiting www.databook.co.nz (an increase of 25% on the previous year) as well as 32,000 page views per month. “These are users looking to hire screen industry professionals and includes 1,000 users searching from overseas. However, the vast majority of our traffic comes from local searches,” explains Lucas.
The Data Book invests significantly in targeted online advertising via services such as Google Ad Words in order to promote the website and maximize exposure for its members. And next month, the company will unveil a brand new website which will deliver added functionality and an enhanced user experience.
“Next year The Data Book will celebrate its 30th anniversary,” says Lucas. “In the lead-up to that milestone, we’ve spent the past year planning our website redesign and look forward to unveiling that in the coming months. With our online and print tools and our improved marketing strategies, we are future-proofing The Data Book so we can continue to support and serve the local screen industry and its people. Just as the New Zealand screen production industry has grown significantly over the past three decades, The Data Book is working to ensure that we provide continue to provide a cohesive marketing tool for the local screen industry and also that we develop and expand in order to meet the demands of new technologies and the growth of our community.”
For more information on creating a Databook listing, visit the website.
For advertising options, go here.