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The Long Tail proves shorter than suggested

The catchily titled Is Tom Cruise Threatened? Using Net Flix Prize Data to Examine the Long Tail of Electronic Commerce examines the theories espoused in The Long Tail that the internet will create a financial boon for niche filmmakers, and finds them wanting.

Although drawing on research conducted in the American market, the internet is the same – if slower – here, so the conclusions should hold as true (or false) here as there.

The report is available for download at Is Tom Cruise Threatened?