Pukeko Pictures, Wellington, 15 October 2015: As ITV Studios Global Entertainment (ITVS GE) continues to strengthen the international footprint of its boys’ action adventure series, Thunderbirds Are Go, today it proudly shares details of a global partnership for the brand with leading online gaming company, Miniclip.
The co-production between ITV Studios and Miniclip – a developer, publisher and distributor of high quality games with an audience of 200 million monthly active users – will see the launch of an engaging Thunderbirds Are Go mobile game for iOS and Android platforms from early 2016, to support the show’s broadcast. The free-to-play game will feature explosive action, adventure and stunning visuals from the successful new TV series.
“We’re delighted to be partnering with Miniclip for a Thunderbirds Are Go mobile game. As the biggest and best kids’ games company in the world, Miniclip is the ideal partner to develop and distribute a top-quality game for the brand,” Steve Green, EVP Kids’ Content and Distribution at ITVS GE comments. “Establishing a brand in the digital and online arena has become a vital part of franchise development and now, as we continue to roll-out the series around the world, we’re confident fans will enjoy immersing themselves in the world of the Tracy Brothers, as International Rescue saves the world one more time!”
Saad Choudri, Miniclip’s Chief Commercial Officer, adds “We’re excited to be working with ITV Studios and welcoming a Thunderbirds Are Go mobile game to our portfolio. With its fantastic blend of action, adventure and teamwork, the show translates perfectly into the world of gaming. We’re focusing on developing a high-quality and engaging game that will bring these key themes to life on mobile devices and entice the show’s growing fan-base across the globe.”
Thunderbirds Are Go is going from strength to strength around the world and is successfully enticing a new generation of fans to the Thunderbirds franchise. Following the broadcast debut of the series in April, ITVS GE continues to accelerate the international foothold of the property. Current key markets for the brand include the UK and Eire, Australia, New Zealand and Japan and the ITVS GE is currently gearing up to the show’s debut in the Middle East, Israel, Europe and The Americas during 2015 and 2016.
About ITV Studios Global Entertainment
ITV Studios Global Entertainment (ITVS GE) is one of the world’s leading international TV distribution and consumer products businesses. The consumer products division brings together home entertainment, promotions, licensing and publishing under one umbrella, with the merchandise and publishing operation bringing brands to life off screen, working with licensed partners and retailers to bring quality products to consumers. ITVS GE’s successful and diverse portfolio includes ITV Studios brands like the new, groundbreaking reimagining of Thunderbirds, Thunderbirds Are Go, Classic Thunderbirds, Poldark and properties such as Super 4, Playmobil®, Cut The Rope and Village People for which ITVS GE acts as agent.
Part of ITV PLC, which includes the UK’s largest commercial broadcaster, ITV Studios Global Entertainment has offices in London, Hong Kong, Los Angeles and Sydney.
About Pukeko Pictures
Pukeko Pictures is an independent entertainment production company focused on the development and production of excellent quality multi-platform entertainment for a global audience. Pukeko Pictures was formed in 2008 by Sir Richard Taylor, Tania Rodger and Martin Baynton, and is located in Wellington, New Zealand. With a connection to the world famous Weta Workshop (Avatar, King Kong, Lord of the Rings), Pukeko Pictures is uniquely positioned in the creation of world-leading entertainment, harnessing the best in global talent and world-class production processes. Weta Workshop is not to be confused with Weta Digital, the VFX company owned by Peter Jackson.
Miniclip is a global leader in digital games. The company develops, publishes and distributes highly engaging games to an audience of 200 million monthly active users, across mobile, social and online platforms.
Founded in 2001, the company has successfully grown a huge organic global audience in over 195 countries and across six continents. Miniclip has a unique understanding of the digital games space and has developed a strong portfolio of over 45 high-quality mobile games, extensive worldwide distribution and an internationally recognised brand name.
Leading franchises include 8 Ball Pool™, Soccer Stars™ and Rail Rush™.
For more information, visit http://corporate.miniclip.com