TVNZ OnDemand launches its new iteration next month, promising viewers a better experience and some attractive new features.
Promising “a striking, easy-to-use interface”, TVNZ OnDemand will capitalise on data small and big to personalise viewing. New features will allow viewers to create watchlists, create a library of favourite material and receive alerts of upcoming releases.
Of more obvious benefit will be the ‘Pick Up and Play’ feature, which will allow viewers to switch between devices mid-show and continue where they left off. TVNZ OnDemand achieved a 52% growth in streams year on year in December.
TVNZ gave online premieres to a number of the shows it acquired out of the US last year, ranging from a not-too-successful experiment with Scandal to a record-breaking million plus streams of Orange is the New Black. TVNZ will continue with the online premieres of foreign shows, including this year’s Rose McIver-led iZombie, which premieres in the US on 18 March (NZ time).
SPP’s Shortland Street is high on the list of NZ shows watched on demand. Next month, to help promote the re-brand, eight Shortland Street webisodes will be made available exclusively via TVNZ OnDemand.
TVNZ has opened pre-registration for the new OnDemand service here. The service will require registration. Options for online viewing of TV shows in NZ will soon get further boosts with the arrival of Sky’s delayed Neon service and the March launch of Netflix.