The Sweet Shop, Auckland, 25 September 2015: TWIN of the Sweet Shop have recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, RESET. ‘The Game Starts Here’ via R/GA features All-Black’s captain Richie McCaw preparing for the Rugby World Cup in New Zealand’s South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.
Since releasing online a week ago, the film has racked up almost 4 million views.
TWIN are represented by The Sweet Shop in Australasia.
Beats by Dre: Omar Johnson & Diallo Marvel
Copywriter: Edwin Latchford
Art Director: Ciaran McCarthy
Agency Producer: Davis Priestley
Production Company: RESET
Line Production: The Sweet Shop
Line Producers: Nicole Crozier and Andy Mauger
Executive Producer: Fiona King
DP: Lachlan Milne
Editorial: Brad Waskewich, Arcade Edit