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Twin shoot latest Beats By Dre spot

The Sweet Shop, Auckland, 25 September 2015: TWIN of the Sweet Shop have recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, RESET. ‘The Game Starts Here’ via R/GA features All-Black’s captain Richie McCaw preparing for the Rugby World Cup in New Zealand’s South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.

Since releasing online a week ago, the film has racked up almost 4 million views.

TWIN are represented by The Sweet Shop in Australasia.

Beats by Dre: Omar Johnson & Diallo Marvel
Agency: R/GA|Hustle
Copywriter: Edwin Latchford
Art Director: Ciaran McCarthy
Agency Producer: Davis Priestley

Production Company: RESET
Director: TWIN
Line Production: The Sweet Shop
Line Producers: Nicole Crozier and Andy Mauger
Executive Producer: Fiona King
DP: Lachlan Milne
Editorial: Brad Waskewich, Arcade Edit

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