Jemaine Clement and Taika Waititi’s What We Do in the Shadows is seeking $400,000 on Kickstarter.
The campaign closes on 13 February and hopes to suck up $400,000 to fund the US distribution.
Earlier What We Do had announced two deals around US distribution. The first deal, covering social media promotion and announced just ahead of the film’s world premiere at Sundance 2014, was with Funny or Die who are now promoting the film ahead of the theatrical release.
The second deal, covering digital, video and broadcast rights in the US, was announced just ahead of the film’s appearance at Toronto.
Waititi crowd-funded $100,000 to support the release of previous feature Boy in the US, although there were complaints at the time that rewards were not being delivered as promised.
As recently as March last year, around the time What We Do was at SXSW, Waititi did an interview with the NZ Herald speaking less than positively about the crowd-funding experience.
“It’s a huge hassle, a massive hassle … and I know that I can’t complain because we reached our goal, but that was just one part of it…
“when we’d raised the money, the company that organised it moved on to something else and I got kind of stuck with it all and had to make all these helmets and shit … in retrospect, it’s not worth it, not for just one person.
“So I’d recommend [crowdfunding] as a last resort really, exhaust all other channels first.”
The Kickstarter campaign is now open and closes on 13 February, the date What We Do in the Shadows opens in US theatres.