Vendetta Productions and South Pacific Pictures have teamed up to issue an RFP for feature project ideas targeting a couple specific audience demographics.
They’re seeking ideas with broad appeal for older audiences (55+), and women aged 35-54, both of which are underserved with local narrative features although, arguably, they remain the prime demographic for TVNZ’s Sunday Theatre strand and other Platinum Fund dramas. There’s been considerable success attracting older audiences to theatrical releases of documentary titles including Gardening with Soul and Hip Hop-eration in recent years.
Internationally there’s an increasing number of features, many of them out of the UK, targeting older audiences. The two Marigold Hotel titles took over $9 million here, and the recent (and also Maggie Smith-starring) Lady in the Van close to $3 million.
SPP’s most recent theatrical releases have been Dana Rotberg’s White Lies (pictured, top), Simon Bennett’s Sione’s 2: Unfinished Business and Roseanne Liang’s My Wedding & Other Secrets. Vendetta produced Tammy Davis’ Born to Dance and, in Australia, is financing Priscilla Cameron’s upcoming feature The Butterfly Tree.
Vendetta and SPP have established a seed fund to support the development of new feature ideas. The intention is that the two or three best ideas coming out of the process will become part of Vendetta/SPP’s active development slate.
Applications close on Monday 3 October, with successful applicants to be notified in early November.
Click here to download the RFP and application form.