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World Rally Championship TV turns to Lexar

Lexar, Sydney, 26 October 2016 – Lexar now provides every World Rally Championship (WRC) race event and car with removable storage and workflow products as well as customised USB drives. There are Lexar microSD cards in the trackside GoPro cameras and DJI drone aerial cameras, Lexar Compact Flash cards in the CineFlex cameras in the race-covering helicopters and Lexar Pro Workflow Hub readers in the race’s editing studio.

CEO Filmworks and Head of Production Marco Viitanen explained, “The Lexar storage cards and workflows are integral to the production and broadcast of every race. There are four Lexar CFast cards in every rally car capturing video from all the in-car cameras and capturing telemetry data that is used by the teams and in the video production.”
 
The Lexar cards are removed from the cars at every stage, placed into secure storage and immediately flown by helicopter to the onsite production studio for inclusion in the live feed and video productions.
 
To see and download Lexar in action at the WRC go to the following three links: 

https://lexar.app.box.com/s/2uco95n3hld40stk3z7u9cpv5rpv1zcp
 
https://sqn.app.box.com/s/xo1logj2o9hu5k0hyxu3jwczp9dida6n/1/11220077205/92291037103/1
 
https://sqn.app.box.com/s/13thks13is694lgq31dp1xosmyz6paw6/1/11140245447/94102685031/1
 
Viitanen continued, “The use of Lexar removable storage has enabled WRC to capture images and data that were previously simply not possible to capture. As a result WRC can now provide their viewers, partners, racing teams and viewing audience far more compelling content.”
 
It is widely appreciated that WRC races are held in some of the harshest conditions on the planet including snow, ice, high heat and blinding dust, something that Viitanen maintains is another reason the WRC chose Lexar as its storage partner.
 
He concluded, “The WRC management and broadcast teams’ feedback is that the high reliability of the Lexar cards gives them the confidence that their valuable images and data are safe – once the footage has been shot or the data collected there are no repeats or re-runs. There are also often major crashes and much like all the safety equipment that ensures the drivers survive Lexar has built in its own robust safety features into its storage products to guarantee the memory cards do too. Finally speed is not only important for the cars as they hurtle around the course but its also vital for the cards to ensure that all the action is captured and can be downloaded quickly. One of the major advancements in the new WRC is the use of the Lexar Workflow Hub which has been revolutionary in providing the production studio a way to quickly and efficiently download content from multiple cards in realtime during the race.”
 
Picture credits
Lexar storage cards and Workflow Hubs in use in car, in drone, in camera and in the production studio at World Rally Championship races.
 
For more information about Lexar products, visit www.lexar.com.
 
About Lexar
Lexar is a global brand of Micron Consumer Products Group, Inc., a subsidiary of Micron Technology, Inc., one of the largest memory manufacturers in the world. Lexar products include industry-leading memory cards for photography and video, card readers, storage drives, high-performance USB flash drives, and memory cards for mobile devices. Lexar products are available worldwide at major retail and e-tail stores, and at www.lexar.com. For more information or support, visit www.lexar.com.
 
Lexar Australia is based in North Sydney and provides full sales, marketing, product and service support for Australia, New Zealand and the Asia Pacific region.
 
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About Micron
Micron Technology, Inc. is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron’s common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

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