Colenso’s ‘The Child Replacement Programme’ campaign for Pedigree continued its solid run to the end of the Cannes Lions festival, adding to its haul with a Gold Integrated Lion, and two Silver Lions, one each in the Film and Radio categories.
Colenso picked up another Silver and a Bronze Lion in the Radio categories, for Anchor’s ‘Real’. DDB took three awards in the Radio categories: a Silver and a Bronze for its work promoting Sky’s SoHo Channel, and a Bronze for work for Autism NZ.
Y&R NZ earned a Gold and a Silver Lion in the Creative Effectiveness awards for Burger King’s ‘The McWhopper Proposal’. Other Kiwis with a hand on metal included Resn, who worked on Droga5 New York’s ‘Did You Mean MailChimp?’ campaign. The campaign won the Cyber Lion Grand Prix.
Elsewhere at the festival, there were complaints about the price of everything from entrie fees to a cup of tea and the high-profile withdrawal of Publicis, which announced it had better things to do with its clients’ money for the next year than spend it on entering and attending award shows.
Cannes Lions closed on 24 June.