Tourism New Zealand announced a worldwide advert-making competition this morning at Park Road Post, offering five aspiring filmmakers free flights to Wellington, a production crew, international fame and the chance to have Barrie Osborne and Peter Jackson view their work.
Entrants have until January 15 to get a script and a bit of supporting video uploaded at the competition website, after which four ideas will be picked by an industry panel headed by Osborne. The fifth finalist will be chosen by people’s choice.
The finalists will be flown to New Zealand by TNZ, where they will work with Oscar winner Barrie Osborne and Park Road Post Production facility. Finalists score a production budget of $100,000, including crew, talent, music, sound production requirements and post production and have to shoot their film in or around Queenstown.
The winning film will be selected by Peter Jackson and will screen in the US next year as part of an expanded effort by TNZ to get greater cut-through in that market.
“Your Big Break is asking people to capture the essence of 100% Pure New Zealand and tell the world their story of how they see the youngest country on earth,” TNZ Chief Executive George Hickton said.
A little bit of research might include viewing the existing 100% Pure campaign and associated ‘making of’ video.
Prospective entrants would probably do well not to heed this take on how pure NZ actually is.
To enter, aspiring directors must submit a screenplay and supporting content via the campaign’s website.
The turnaround time from being named a finalist to having to get to NZ is very short, so unless you live in a country with a visa waiver, it might not be realistic to get your hopes too high. On the upside, that might make it a little easier for Kiwis to have a shot!
The competition is part of a celebrity-driven push for TNZ to increase visitor numbers from the US. Tourism marketing spend in the North American market will be more than doubled to about $10 million next year.
Mr Hickton said, “Marketing into the United States often needs to be celebrity driven to get an impact in an oversaturated media market.”
David Letterman and the Prime Minister, an episode of The Bachelor shot here, Phil Keoghan, presenter of television’s The Amazing Race in Christchurch last week to help launch a new i-SITE campaign – all these things help raise the country’s profile.
Find out full details of the project.